Understanding how a process looks from outside our own echo chamber can be useful. It helps to calibrate and sanity check our own responses. It adds an external perspective and at its best can save us from our own overly fixed ideas. In the case of the ongoing Elsevier Boycott we even have a perspective that comes from two opposed directions.

When the history of the Research Works Act, and the reaction against it, is written that history will point at the factors that allowed smart people with significant marketing experience to walk with their eyes wide open into the teeth of a storm that thousands of people would have predicted with complete confidence. That story will detail two utterly incompatible world views of scholarly communication.

In a week or so’s time I have been invited to speak as part of a forward planning exercise at Elsevier. To some this may seem like an opportunity to go in for an all guns blazing OA rant or perhaps to plant some incendiary device but I see it more as opportunity to nudge, perhaps cajole, a big player in the area of scholarly publishing in the right direction.