“What I like,” whispered my dinner companion, “is that these publishing types have survived the fire of digital transformation, emerging out of the boiling pits of disruption, and all of that. Some were dismembered before, during, and after – acquired and merged, sold and resold. All paid a terrible price, but bear their bruises and scars proudly.

Two parallel lines look like they eventually converge at the horizon. Technology’s chase for digital convergence, say between television and the Internet, raises interesting questions of its own, starting with what happens at the ‘vanishing point’ – and how to get there. How about publishing and learning? Semantico has a blog post based on John Helmer’s lively chat with Toby Green, OECD’s head of publishing, and myself.

By John Helmer We’re in a world where people don’t really understand what they want until you put it in front of them,’ says Toby Green Head of Publishing at OECD. He’s talking about the challenge of creating new digital products in a technology landscape that is changing very quickly (with no end to the ‘technology treadmill’ in sight) and where market research is of limited value;

At the 2010 Tools of Change for Publishing conference in Frankfurt, we met Richard Padley of Semantico. He spoke at the conference about mobile platforms from the perspective of publishers faced with multiple delivery models including apps and the web. We started off our interview with Richard Padley by asking: What does the Red Cross Red Crescent Movement mean to you? So, is it the end of paper?