It’s been over a year since I took up my post as Lecturer in Media Theory at the University of Salford, so I thought that this week I might say a little something about the gleaming edifice in which I now live and work: MediaCityUK. No, that’s not a typo; there is no space between ‘Media’ and ‘City’, and if you think there should be you are simply displaying your ignorance. We who operate at the heart of the media know best.