[Back when this blog was first started, it was hosted on www.science3point0.com (now defunct), and it was called Palaeophylophenomics] 1.) It’s a formerly was a Googlewhackblatt 2.) It’s a Portmantaeu word combining my principle research interests, namely: Palaeontology (UK spelling!), Phylogenetics, and Phenomics sensu O’Leary and Kaufman (2011). 3.) Basically a convenient, informative unique identifier for this new blog. Love it?