Having previously considered the ways in which Alec Baldwin has his character Jack Donaghy run through the gamut of bad actor behaviour and bad acting in the 30 Rock (NBC 2006-2013) episode ‘Jack-Tor’ (1.5), it is now time to address the question previously raised by Martin Esslin: ‘How, in fact, does a good actor act a bad actor?’ (1987: 72) In this follow-up, we will examine the ways in which Baldwin delivers his masterclass on bad