I note with sadness that William J. Samarin has passed away in Toronto on January 16, 2020 at the age of 93. An all too short obituary notes that he was “known for his work on the language of religion and on two Central African languages: Sango and Gbeya”. In linguistics, Samarin was of course also known for his extensive work on ideophones, playful and evocative words with sensory meanings.