I wonder how many fellow television researchers have had something published and, only when seeing it locked into the pages of a journal or a book, have realised that their thinking has already developed. Indeed, whilst television and the scholarly endeavours surrounding it are ‘to be continued…’ in perpetuity (at least, I hope so), the dominant publishing mechanisms currently at our disposal to facilitate such endeavours remain less dynamic.
From the perspective of analytic philosophical aesthetics, this paper disputes the commonplace practice of referring to television as a ‘medium’. It proposes instead that television be regarded as an art composed of many media. Individual works employ various media available to television and also to other arts. The paper evaluates the usefulness of these distinctions for our conceptual understanding of television, appraisal of television works and appreciation of television in relation to other arts. Via its reconfiguration of ‘medium/media’, it challenges narrowly contemporary notions of the televisual, positing a more historicised model and situating television alongside other arts — amongst friends.