Privacy EngineeringDifferential PrivacyAttributionPrivacy Preserving MeasurementComputer and Information Sciences
Published in Abhishek Tiwari
Author Abhishek Tiwari
Multi-touch attribution is considered as holy grail in advertising industry. As advertisers are targeting users with multiple advertisements across different platforms and publishers, understanding how each of these touch points contributes to conversion is crucial—but this understanding has traditionally come at the cost of user privacy.